The Challenge of Halal Tourism Implementation: a Case Study from Indonesia

  • Dr MARTALENI Faculty of Economics and Business, Gajayana University, Malang, Indonesia
  • Rizqiyatul KHOIRIYAH Faculty of Engineering and Informatics, Gajayana University, Malang, Indonesia
  • Gendut BUDIWAHYONO Faculty of Economics and Business, Gajayana University, Malang, Indonesia
  • S.B.P HANDHAJANI Faculty of Engineering and Informatics, Gajayana University, Malang, Indonesia
  • Ferdian HENDRASTO Faculty of Economics and Business, Gajayana University, Malang, Indonesia
  • Adya HERMAWATI Magister of Management Postgraduate Program Widyagama University, Malang, Indonesia

Abstract

The purpose of this study was to determine whether Bromo Tengger Semeru (BTS) is competitive as a halal tourist destination in Indonesia. The design of this research was a case study of a single case that was only conducted on BTS). The data collection techniques used in this research were observation techniques and in-depth interviewing. Once data were obtained, data analysis was conducted by referring to Creswell’s technical data analysis using the following steps: (1) data reduction, (2) data display, and (3) conclusion drawing and verification. The results of this research demonstrated that BTS is a destination that has been oriented to meet the needs of Muslim travelers. BTS can be competitive as a halal destination indicated by the presence of two factors: family-friendly tourism and halal awareness. However, neither factor was fully executed because BTS has not been branded as a halal tourism destination. The originality of this paper is the competitiveness of Bromo Tengger Semeru as a halal tourist destination in Indonesia.


 

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Published
2022-01-14
How to Cite
MARTALENI, Dr et al. The Challenge of Halal Tourism Implementation: a Case Study from Indonesia. IJBTSR International Journal of Business and Technology Studies and Research, [S.l.], v. 3, n. 4, p. 8 pages, jan. 2022. ISSN 2665-7716. Available at: <http://www.ijbtsr.org/index.php/IJBTSR/article/view/79>. Date accessed: 17 may 2022. doi: https://doi.org/10.5281/zenodo.5910840.
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